That doesn’t surprise me a whole lot. The Moto X dropped the spec war in favor of little features that make people happy. That’s great, except they’re playing Apple’s game. Why get a Moto X that focuses on the lessons learned from the iPhone when you can get an iPhone?
If you look at the reviews and details, you can see innovative features that the iPhone doesn’t have (active notifications!) and other cool things that make the phone compelling even in comparison to the iPhone 5, but how many people would choose this over an iPhone? Lots, for sure. How many of those, though, wouldn’t then go and get the Android phone with the highest specs because they think bigger numbers make it a better phone? Probably not very many.
The sad thing is that most people, while using their phone all the time, aren’t invested enough in it to learn the true pros and cons to the specs, features and design of their phones. Further, anyone who does is using an iPhone already because Android was never designed for them. That leaves great phones like this in an awkward position, and that’s rather disheartening.