Gap Inc. ‘Crowd Sourcing’ the Gap Logo
…if Gap hasn’t enraged the design community enough already, crowd sourcing the redesign of its redesigned logo will only make matters worse.
Sadly, they’re probably going to get a better logo out of this, because some hobbyist designers would be thrilled to see their design chosen. Then, of course, all but one of those will be miserable when their design is tossed in the trash. After that, other companies will hear about this great “crowd-sourcing experiment” and try it themselves, only to realize that to make it work, you have to make the entire design community angry.
I am not looking forward to the day when every company makes a crappy logo just to make designers angry in the hopes of getting a free logo.
