A Fictional Apple Store Conversation

Shopper: “So, why should I get an iPhone instead of one of those Droid phones? The specs are so much higher.”
Employee: “The specs don’t matter, it’s the experience that matters.”
Shopper: “OK, so should I get an iPhone 4 or an iPhone 4S?”
Employee: “Well, I would recommend the 4S because… hmm.”

For all the talk that specs don’t matter (which I do agree with), it’s interesting that the 4S - aside from Siri - is much more easily differentiated from the iPhone 4 in a spec battle, compared to the user experience. Every other difference is subjective - one would have to do some actual comparisons to determine the difference between an iPhone 4 and a 4S without looking at the label.

What’ll happen when the 5S comes out with an A7 processor, and that’s the only difference between it and the iPhone 5?