Microsoft Tag

Yet another barcode/tag technology for printed materials. I don’t see this as being any benefit to the consumer - I don’t know about you, but I’ve never stopped to think “Gee, I really need to see all the cheesy promotional material for this random product. If only there were some clumsy technology to allow me to, in a dozen or so steps, see the website this thing is being promoted at when I get to the computer a half-hour later.”