Going Nuclear

An interesting trend in the blogs lately is to label potential moves that force ugly market transitions as “going nuclear.” An example from Ars Technica:

Google does have a nuclear option: restricting HTML5 usage of YouTube to WebM.

Despite the little voice in my head telling me that this is another stupid gimmick, I approve anyway. Implying that corporations have the literal firepower of a force of ICBM’s appeals to my inner pyromaniac.