They Got Me

Working on a HP laptop with a substandard display causes some interesting issues. When I logged into Tumblr today I noticed that it looked a lot less blue than usual, and for five minutes I was convinced that the display was busted. Only then did I see this:

To get all of you involved [in helping with the Deepwater Horizon disaster] this week, we’re replacing Tumblr’s usual ocean blue with a new heart-of-BP-executive black and letting you donate without leaving your Dashboard.

Well played, Tumblr!